Mr. Mercer is a long-time student of the global automotive industry, having three decades of experience in automotive advisory work, including over 20 years at McKinsey & Company, where he was a leader of the Automotive Practice, participating in hundreds of client studies over that timeframe.
When he left McKinsey as a Partner in 2006, he established his own independent advisory service. In particular, he has been involved in dozens of due diligence processes over the years. In addition to project-based work for investment firms (e.g. KKR, Greenbriar, Kleiner Perkins), he has been an advisor to various industry entities (e.g. Ricardo PLC, the Automotive X Prize, Rocky Mountain Institute, Alliance Bernstein), a Board member for several automotive firms (e.g. Stackpole, Grakon, Tinnerman), an expert witness in automotive legal actions, and a lecturer on automotive economics in several academic settings (e.g. Case Western, Wharton, IMD).
He is a previous President of the Society of Automotive Analysts, and a former Director of the International Motor Vehicle Program. Mr. Mercer holds an AB from Dartmouth, an MA from Yale, and his MBA from the Tuck School of Business.
He lives with his wife Ida, a professional cellist, in the USA, although his work has taken him around the world, including extended tours of duty in the UK, Denmark, Italy, Japan, and elsewhere.Back